Last Updated on May 20, 2025
You’re looking for the best pregnancy-safe makeup.
You want to know which makeup brands are safe to use while you’re expecting. A lot of expectant mamas want to know the same things.
That’s why we researched non-toxic foundation, mascara, lipstick, and more.
Check out the reviews below to learn more about which makeup is safe to use during pregnancy.
Let’s talk about the ingredients that these top beauty brands avoid. But if your in a hurry, here our the top two picks for pregnancy safe foundation, in powder and serum form.
Quick Comparison of Pregnancy Safe Foundations
If you don’t have time to read the complete article, here are our top picks.
Top Reviewed Powder
We earn a commission if you make a purchase, at no additional cost to you.
Top Reviewed Serum
We earn a commission if you make a purchase, at no additional cost to you.
The Ingredients to Avoid During Pregnancy
Ok, let’s talk about the ingredients that these top beauty brands avoid.
There are two main challenges for pregnant women who wear makeup:
- Protecting their growing baby from harmful chemicals
- Managing increased skin sensitivity and breakouts
That means there are two categories of ingredients to watch out for.
1. Harmful to Your Baby
Retinoids are a definite no-no. Also known as retinol, this form of Vitamin A is often used in anti-aging skincare. However, it has been linked to serious birth defects and should be avoided completely during pregnancy (1).
Check your labels for any of the following:
- Retinol
- Retinyl linoleate
- Retinoic acid
- Retinyl palmitate
(There may be other related ingredients—consult your doctor or pharmacist for a complete list.)
Salicylic acid is another ingredient to be cautious with. While it’s helpful for treating acne, high doses may pose risks during pregnancy (2).
If you’re already using salicylic acid in your face wash or moisturizer, consider avoiding it in your makeup products.
2. Irritating to Your Skin
Pregnancy can make your skin more sensitive. Be cautious with:
- Soy-based ingredients – especially if you’re prone to melasma (the “mask of pregnancy”).
- Artificial fragrances – they can trigger allergic reactions.
- Chemical sunscreens – like avobenzone and octocrylene, which can irritate your skin and eyes. Opt for mineral-based sunscreens instead.
- Essential oils – even though they sound natural, many aren’t reviewed by the FDA. Some, like tea tree and rosemary, may cause strong reactions including premature contractions (3).
Fortunately, makeup rarely contains high concentrations of these essential oils—but it’s still smart to double-check the ingredients list. Now that you know what to avoid, let’s explore the best makeup brands that keep you and your baby safe.
Top Pregnancy-Safe Makeup Brands (2025 Update)
Top Reviewed
We earn a commission if you make a purchase, at no additional cost to you.
Their Goodness Glows foundation is pregnancy-safe and 98.9% natural. It provides medium to full coverage and comes in 18 shades.
Key ingredient: meadowfoam seed oil, which moisturizes without greasiness.
The pump bottle keeps it clean and easy to apply.
Burts Bees 100% Natural Mattifying Powder Foundation
Prefer powder? This 100% natural foundation is perfect for combination and oily skin.
It controls shine and blurs imperfections thanks to bamboo. The compact includes a mirror and sponge, though it’s only available in six shades.
Burt’s Bees
Burt’s Bees 100% Natural Origin Mattifying Powder FoundationThis matte powder foundation in the shade Bare is a great pick for medium to tan skin tones with cool undertones (just a heads up — the packaging might look a little different). It’s made with bamboo to help blur imperfections and absorb oil, all while keeping your skin smooth and not dried out.
We earn a commission if you make a purchase, at no additional cost to you.
Burt’s Bees BB Cream with SPF 15
It combines moisturizer, mineral sunscreen, and foundation in one. With antioxidants from Noni extract, it smooths, firms, and protects.
The formula is 98.9% natural and provides sheer to medium coverage. Available in light, light/medium, and medium shades.
Burt’s Bees 100% Natural Origin Nourishing Mascara
This mascara defines, strengthens, and conditions lashes.
Available in black and black-brown, it’s ophthalmologist-tested for sensitive eyes and contact lens wearers. Ingredients include glycerin and jojoba oil.
Burt’s Bees 100% Natural
Burt’s Bees 100% Natural Nourishing MascaraSafe for sensitive eyes and contact lens wearers, this formula is ophthalmologist-tested and free from parabens, phthalates, SLS, petrolatum, and synthetic fragrances. And it’s cruelty-free — never tested on animals.
We earn a commission if you make a purchase, at no additional cost to you.
Burt’s Bees Glossy Lipstick
This glossy lipstick adds shine and color while nourishing lips with moringa oil and red raspberry.
Burt’s Bees Moisturizing Matte Lip Crayon
For a more subtle look, this matte lip crayon is fragrance-free and 100% natural. It’s powered by jojoba, Kendi oil, and shea butter for soft, healthy lips.
Burt’s Bees Natural Origin Blush
Choose from Shy Pink, Toasted Cinnamon, and Bare Peach. This blush is 100% natural and free of parabens, fragrances, and phthalates.
Burt’s Bees Nourishing Eyeliner
This 99.9% natural eyeliner comes in Warm Brown, Midnight Gray, and Soft Black. It’s safe for sensitive eyes and made with sustainable cedarwood and gentle oils.
Burt’s Bees Eye Shadow Palette
Available in four palettes (nudes, browns, purples, greens), these richly pigmented shades resist creasing and fading. Safe for sensitive eyes.
Honest Beauty Everything Primer
Honest Beauty, founded by Jessica Alba, avoids harsh chemicals, parabens, and artificial fragrances. This multitasking primer moisturizes, reduces oil, and keeps makeup in place.
Ingredients like micronized bamboo powder and fruit extracts help blur imperfections and fight premature aging.
Honest Beauty Everything Cream Foundation
A buildable, medium-to-full coverage foundation with a demi-matte finish that leaves skin soft and smooth.
Honest Beauty Extreme Length Mascara + Lash Primer | 2-in-1
This dual-ended product offers a conditioning lash primer and a volumizing mascara enriched with glycerin and jojoba esters.
Honest Beauty Liquid Lipstick
Awarded by Allure in 2019, this vegan lipstick offers bold color, a satin finish, and nourishing ingredients like avocado oil and hyaluronic acid. Available in eight shades.
Honest Beauty Lip Crayon-Demi-Matte
This creamy balm soothes lips with jojoba oil, raspberry extract, and murumuru butter while offering a near-matte finish.
Honest Beauty Crème Cheek Blush
Easy to apply with your fingers, this blush includes grape, raspberry, and apple extracts for a fresh, healthy glow.
Honest Beauty Invisible Blurring Loose Powder
This translucent loose powder sets your makeup, reduces shine, and prevents transfer. It’s made with corn and rice starch, silica, and minerals.
BaeBlu Organic Aloe-Based LUX Liquid Foundation
BaeBlu creates eco-conscious, non-toxic cosmetics in FDA-approved labs. Their aloe-based LUX foundation is organic, non-comedogenic, and packaged in glass.
Available in 16 buildable shades.
BaeBlu Natural Hypoallergenic Eyeliner Pencil
This waterproof eyeliner features organic carnauba wax, jojoba oil, and castor oil to promote lash growth. Great for sensitive eyes and easy to smudge.
BaeBlu Organic Mascara
Vegan, cruelty-free mascara made with coffee, chamomile, and grapeseed oil. The only preservative is cinnamon—naturally antimicrobial and gentle on eyes.
BaeBlu Organic Shimmer Highlighting Cream
This buildable shimmer cream blends easily and is based on coconut oil, lauryl wax, and mica. Great for adding a pregnancy-safe glow.
BaeBlu Organic Lipstick
Completely free of lead, gluten, and parabens. Nourishes lips with avocado and coconut oil, mango butter, and Brazilian superfruit.
Ecco Bella Liquid Foundation
Founded in the ’90s, Ecco Bella focuses on clean, cruelty-free beauty. This creamy foundation doubles as a concealer and includes aloe, glycerin, and SPF 15.
Ecco Bella Natural Mascara
Available in black or brown, this gluten-free, paraben-free mascara includes flower wax and clay. Ideal for sensitive eyes—plus, it comes with a built-in mirror.
Ecco Bella Natural Moisturizing Lipstick
Made with castor oil, chamomile, calendula, and flower wax, this lipstick prevents chapping and provides a subtle scent without artificial dyes or parabens.
Conclusion
Becoming a parent opens your mind to new possibilities.
We hope these pregnancy-safe cosmetics help you feel confident and cared for—now and beyond.
If you found something helpful here, share your experience in the comments!
Sources:
1. AOA Family Medicine, accessed April 17, 2020
2. BabyCenter by Karen Miles, accessed April 17, 2020
3. Vogue by Bee Shapiro, March 10, 2016
